ROSANNA STENSTRÖM
Design for a Social Travel App
Overview
Client
Hyper Island, a digital creative business school.
Mission
As part of a group project at Hyper Island, our mission was to create a travel app. Through qualitative user research, we discovered that many people feel unsafe using public transportation alone at night. Our goal was to design an app that enhances safety by helping travelers connect with each other.
The project emphasized the design thinking process, including user research, data analysis, ideation, wireframes, and prototyping.
Design areas
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Empathizing
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UX research
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Ideation
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Prototyping
Hi-fidelity frames
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Landing page
The process - step 1
Empathizing
User research & problem definition
We began by conducting user research through online surveys, combining multiple-choice questions for quantitative data and free-text responses for qualitative insights.
To define user needs, problems, and challenges, we applied methods such as affinity diagramming, empathy mapping, and user journey mapping. These tools helped us frame our "How might we" question and actionable problem statement:
How might we help people connect with trusted passengers to feel safe while using public transport?
Empathy map
User journey map
The process - step 2
Ideation & Design
Task flows and Wireframes
In the ideation phase, we used brainstorming and the Crazy 8 method to generate ideas. We then created task flows, wireflows, and prototypes to shape the solution. Each team member worked on individual designs, and we came together to share insights and refine the concept collaboratively.
Task flow
Wireframes
Hi-fidelity frames
Reflection
This project provided valuable experience in applying the design thinking process, particularly in the early stages of empathizing, defining, and ideation. I especially enjoyed understanding user perspectives and developing solutions to help them feel safer while using public transport.