UX Research & Design for Mobile Travel App
@Hyper Island
Many people feel unsafe taking the public transportation by themselves late at night or in the evening. The travel buddy app aids travellers on public transport to feel more safe by connecting with each other.
I did this project at Hyper Island UX Upskill program in team of four people. The focus of this project was the design thinking process. I will take you through how we researched, analyzed the data, ideated and created low-fi wireframes.
Quote from a user's survey
"In the evening or late at night I always take an Uber instead of the metro as I am uncomfortable with the men staring at me."
Method
Research
We sent out a survey and talked to people to empathize with our user group. We wanted to capture users who travel by public transport to understand what makes them feel safe or unsafe. We had both quantitive questions in the survey to get statistics and free text questions to better understand the “why” behind the answers. We gathered the data in an empathy map.
Define
Defined the users’ needs, their problems and challenges. Methods and tools we used were affinity diagramming, journey map and ‘how might we’s’.We defined meaningful and actionable problem statements. We landed on the problem statement:
How might we help people connect with trusted passengers to feel more safe while using public transport?
Ideate
We the worked to find possible solution to our problem statement; ‘How might we help people connect with trusted passengers to feel more safe while using public transport.’
We brainstormed, drafted different task flows and then worked on wireflows in Figma to demonstrate our solutions.
Concept card
Who is it for?
Commuters on public transportation who feel unsafe.
What are they trying to achieve?
They want to go from their current location to the goal destination without feeling unsafe.
What will we offer?
A way for people on public transport to connect with trusted passengers via chat to keep in contact while travelling.
Sustainability?
Yes sustainable, low impact on environment.
Task flow
Mark your journey
Find & view travel matches
Request to connect
Connection approved & chat opens
Wireframes
High fidelity prototype
Reflection
This project was a good learning experience on the overall process of design thinking and practice on the initial stages of empathizing, defining and ideation. I enjoyed the process to empathize with the users and find solutions to help them feel more safe while using public transport.